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Mobile Apps Take Priority in Pharma mHealth Push, Particularly For Healthcare...
Pharmaceutical marketers are building mobile apps at a record pace, especially ones geared towards physicians, but experts warn that a lack of a disciplined strategic approach can lessen the chance of...
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Walgreens Now Using iPad-toting “Health Guides” to Improve Care & Secure...
Walgreens, one of the largest pharmacies in the U.S., has announced a new initiative aimed at improving how customers administer care via prescriptions through providing real-time information in-store...
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Walgreens Continues mHealth Push Through Unique Telehealth Partnership with...
Walgreens is continuing its aggressive push into the mHealth space with a new partnership with Cisco to provide telehealth and onsite clinical services to its more than 40,000 employees. Cisco has...
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Report: Pharma Falling Way Behind in Terms of Mobile Access, Services
According to new data out from Manhattan Research Cybercitizen Health, pharmaceutical companies are missing the mark big time when it comes to reaching their audiences via the mobile channel, as well...
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FDA Issues Draft Guidance for Pharma & Medical Device Makers’ Use of Social...
The Food and Drug Administration recently published draft guidelines for pharmaceutical and medical device companies on the use of “emerging electronic media,” A.K.A. social media marketing and...
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CellepathicRx Adds Hypertargeted Couponing to its mHealth Solutions for...
CellepathicRx, a provider of “HIPAA-compliant, client-branded mHealth solutions,” has announced the addition of hypertargeted retail couponing to its solutions aimed at pharmacies. The company focuses...
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Emerging Markets Warming to Digital Marketing for Pharma
With digital marketing proving itself a juggernaut force inside of countless emerging markets where mobile technologies were largely impossible to find only a few short years ago, it comes as little...
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Bitter Pill: Pharmas Leave Healthcare Professionals Hanging in the Mobile...
It’s a bitter pill — and one hard for healthcare professionals to swallow. It appears that pharmas are failing to mobile-optimize their websites for healthcare professionals, even as mobile devices...
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Shifting to Mobile—Health and Pharma Concerns When Marketing to Multicultural...
The following is an exclusive guest contributed post to mHealthWatch from Rae Votta, Senior Account Planner at Prime Access. Because mobile devices are relatively inexpensive compared with purchasing...
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